Drugstore Dupe: Maybelline Master Prime

Hello friends! I hope you’re all surviving winter–only a few weeks left till spring! Sorry it’s been so long since my last post, I caught a really bad flu and it’s taken me a while to get back into things. But I’m super excited to share this budget friendly product with you all!

I am a huge fan of Urban Decay’s Eyeshadow Primer Potion. I think the formula and overall quality surpasses any other eyeshadow primer on the market. It’s definitely an expensive product–$26!–so I’m always looking for drugstore alternatives that can top it. When using eyeshadow primers, I’m looking for something that will increase the pigmentation of shadows and make them last all day without creasing, smudging or fading.


Maybelline has been coming out with a ton of new products recently, one of which is their Master Prime Shadow Base. This product is meant to prep the eye area by creating a smooth surface for enhanced colour payoff and wear. It’s available in three shades: Prime+Smooth, Prime+Matte and Prime+Illuminate. It has a sponge tip applicator which may make it tough to get to all of the product that’s left on the sides of the bottle, but that’s not too big of a deal. I picked up the Prime+Matte version which was about $8.


I am super impressed with this product, the smooth and whipped texture make it really easy to blend over your eye and it sets really nicely under your makeup. The main thing that disappointed me was that it is not a base that blends into your natural skin tone like many others that I’ve tried. It leaves a brown tint to your skin that will be visible under shadows. This isn’t necessarily a bad thing but in my opinion it is the main drawback of the product. However, my makeup lasted all day without creasing or fading which was great, and when it came time to remove it, it came off without any hassle.


Overall, I think we’ve finally found a drugstore dupe for Primer Potion. And at $8 for .23 oz (vs. $26 for .35 oz) I think it’s a pretty great deal!

Have you tried Maybelline’s Master Prime? What’s your favourite eyeshadow base? Thank you so much for stopping by and I hope you have an awesome day! Check out more products from Maybelline:

xx -Rach

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